YouTube SEO: The Key Differences You Need To Know

By Thomas Roberts Posted 4/1/2020 in BUSINESS

YouTube was founded at the beginning of 2005 and acquired by Google at the end of 2006. It is no surprise then that Search Engine Optimization for both businesses is quite similar. However, there are important differences and understanding them is key to successful YouTube SEO. This article discusses both the similarities and the differences with focus on the concepts most important for successful YouTube SEO.

SEO Defined

SEO stands for Search Engine Optimization. When a user opens or searches in YouTube, content is displayed based on complex algorithms designed to keep you viewing content and ultimately generating revenue for YouTube. SEO is the practice of adjusting aspects of a post or page to result in the maximum desired viewership of that post or page. SEO is not as simple as content being placed in front of the most viewers. Successful SEO involves content being viewed by the correct viewers.